Can I ever jam river as bluff? Felt like I need an extra £100 to have enough food equity.

OTT villains range is most likely sets like 88 or 66, maybe TTs, possibly 97. Question, is he good enough to fold sets. So 9 combos that fold vs 3 combos that call….

The more I think about it the more I think should have gone for the bluff as it’s so hard for me to have bluffs here from villains perspective. And I’m only risking 240 to win 430 so the bluff only needs to work like 20-30% of the time to be profitable. I did tank on the river and then realised I took too long to jam.